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Production update for ATD1 backpack's 4th run

During these last weeks, i was asked why i chose this moment, in the middle of a global pandemic, to drop new accessories (in several sizes) together with a new run of ATD1 backpacks? Wasn't it risky? Yes it was. But it also felt like the right time to widen our offer, the right time to provide people who wanted to approach our company with products that are less expensive than our ATD1 pack, the right time to develop that ecosystem around our main product to make it even more usable. Plus, i had some time to actually work on it, so i saw no reason not to do that I had done pouches before, and packing cubes, and totes, but this time i wanted...

I’ve always been intrigued by the idea of making a backpack for kids. Not just a scaled down version of a full sized pack, but a product that is intended for the actual users.  Like adults, kids need abrasion resistance, easy access, comfortable suspension and well thought organization but, compared to adults, they don’t have the time to get used to exotic design choices. Kids have way more important things to do than handling roll tops, compression straps, double compartments, etc, and the benefits of these solutions are not something they can easily get in everyday use. In other words, it had to be “Simple”. As many other ideas, this just remained at that stage until Peter and Nana from Copenhagen...

ATD1's second production run, including both packs and padded belts, is now in stock and ready to be shipped in the world.All pre-orders were picked up on Friday afternoon by Italian Posts directly at the manufacturing facility in central Italy and i just came back from there to my base in Milan.We were lucky enough to have received really few negative feedbacks in the first run, and never regarding the whole product but one or two details. I'm also glad i've just seen one ATD1 pack sold by the original buyer on forums, subreddits and Facebook groups, because this means users are satisfied of their purchase.Still, products have to be improved, constantly, and the advantage of small production runs is that we can do it quite quickly.Here...