After shipping 4th production run of ATD1 backpack, the biggest run we've done so fat, it's time to breath and think about the direction future steps should take. Let's speak about multiple drops, inevitable price increase for the ATD1 and the release of ATD2 backpack.
During these last weeks, i was asked why i chose this moment, in the middle of a global pandemic, to drop new accessories (in several sizes) together with a new run of ATD1 backpacks? Wasn't it risky? Yes it was. But it also felt like the right time to widen our offer, the right time to provide people who wanted to approach our company with products that are less expensive than our ATD1 pack, the right time to develop that ecosystem around our main product to make it even more usable. Plus, i had some time to actually work on it, so i saw no reason not to do that I had done pouches before, and packing cubes, and totes, but this time i wanted...
As every small business, ATD Supply is influenced by personal life and this last year was heavy and life changing for many people around the world. Lots of new challenges, lots of changes, lots of new things to learn and, during the lockdown, lots of time to design new gear and some time to travel and test it.   We’ve been asked to develop an ecosystem around the ATD1 since its launch. We know we are slow at dropping new products, and this launch wasn’t different: we wanted to take our time, aiming to create something simple, not overcomplicated, but well thought and with the same “fresh” approach. Afterall, ATD1 has often been referred to as a “league of its...
Here you can read an interesting interview with Jon Custis at Carryology.com. Enjoy the pleasant chat about running a small independent brand, product development, crowdfunding and future drops!Â
