After shipping 4th production run of ATD1 backpack, the biggest run we've done so fat, it's time to breath and think about the direction future steps should take. Let's speak about multiple drops, inevitable price increase for the ATD1 and the release of ATD2 backpack.
As soon as ATD1’s Kickstarter campaign came to an end, i started feeling the need to put the whole journey on paper. It’s been a huge, completely new thing to me, fully managed by myself: i learned so many new things and i wanted to be sure that i wouldn’t have forgotten anything. On the other hand, i was so tired of everything related to crowdfunding that i just wanted to dive into production and fulfilling: they aren’t less stressful, but i already knew how to handle them, so I just postponed this recap. Now, waiting for my manufacturing partner to complete ATD1’s 2nd production run and working on new products, i feel this is the right time to sum up. Obviously,...
ATD1 travel and EDC backpack is successfully funded on Kickstarter and now available on Indiegogo! After launching and closing a previous campaign because it was not performing as needed, I rolled up our sleeves even more and did it all form the beginning: contact lists, social media, ads, PR pitching, all by myself and without any marketing agency behind me. I launched again and reached 40% in 24h, going over 50% the following days and finally getting funded. I know it wouldn't have been easy, but 91 people decided to purchase ATD1 making its production real: we did this together.I want to thank all the people who reviewed, shared, pushed, talked about ATD1 on the internet. Then, I really want to thank...
