ATD Journal — Founder's Notes RSS

As soon as ATD1’s Kickstarter campaign came to an end, i started feeling the need to put the whole journey on paper. It’s been a huge, completely new thing to me, fully managed by myself: i learned so many new things and i wanted to be sure that i wouldn’t have forgotten anything. On the other hand, i was so tired of everything related to crowdfunding that i just wanted to dive into production and fulfilling: they aren’t less stressful, but i already knew how to handle them, so I just postponed this recap. Now, waiting for my manufacturing partner to complete ATD1’s 2nd production run and working on new products, i feel this is the right time to sum up. Obviously,...

ATD1 travel and EDC backpack is successfully funded on Kickstarter and now available on Indiegogo! After launching and closing a previous campaign because it was not performing as needed, I rolled up our sleeves even more and did it all form the beginning: contact lists, social media, ads, PR pitching, all by myself and without any marketing agency behind me. I launched again and reached 40% in 24h, going over 50% the following days and finally getting funded. I know it wouldn't have been easy, but 91 people decided to purchase ATD1 making its production real: we did this together.I want to thank all the people who reviewed, shared, pushed, talked about ATD1 on the internet. Then, I really want to thank...