ATD Journal

What makes a backpack expensive?
What makes a backpack expensive?
Money is a deeply personal topic and it implies heavy social, geographical, and cultural influences. What is expensive to one person can be fair priced to the next, or even... Read more...
AI-generated or AI-edited products pics for carry goods
AI-generated or AI-edited products pics for carry goods
AI can undeniably help small businesses that don't have large budgets for lifestyle shooting to stock visuals for their communication. I have been playing with a product pictures dedicated AI... Read more...
Mid-Year Customer Survey - 2026
Mid-Year Customer Survey - 2026
Our goal at ATD Supply is simple: to create the products you need to carry better, whether you're traveling, commuting, hanging out, or all of the above. To help us... Read more...
Updated prices and products available for preorders.
Updated prices and products available for preorders.
As explained in depth in our journal's last note, the production of many ATD Supply products was recently moved in the far east, Indonesia in this case. These products are now... Read more...
Building ATD Supply for the Long Run: what has to change and what stays the same.
Building ATD Supply for the Long Run: what has to change and what stays the same.
This is longer than our usual ones, but it covers changes ATD Supply operations that i felt needed to be shared with customers and followers. Thank you for taking the time... Read more...
USA Tariffs: announced, introduced, withdrawn. Future challenges and the perfect time to gear up.
USA Tariffs: announced, introduced, withdrawn. Future challenges and the perfect time to gear up.
On April 2nd, US Government officially introduced tariffs on imported goods, directly impacting ATD Supply operations, together with its sales to US-based customers.After a few days, tariffs toward EU (including... Read more...
ATD1 and ATD2 backpacks updated and now available for preorders (plus some accessories!)
ATD1 and ATD2 backpacks updated and now available for preorders (plus some accessories!)
For the first time, we are able to drop both packs at once. 
ATD1 6th production run will ship next week. The pack is well tested and trusted by thousands... Read more...
New and updated products now available.
New and updated products now available.
This is just a quick update about the new and updated products just added to ATD Supply website. In a constant effort to work with better materials, even better if they... Read more...
Preorders open on ARB Tote, ASP slings pouches and AFP Pouches
Preorders open on ARB Tote, ASP slings pouches and AFP Pouches
After receiving a lot of messages asking us to bring back in stock our ARB tote bag, ASP slings pouches and AFP Pouches, i'm happy to announce that preorders are now open, with shipping... Read more...
New reviews for the updated ATD1 Backpack.
New reviews for the updated ATD1 Backpack.
While production for the updated version of the ATD1 Backpack is going on, we had the pack reviewed by The perfect Pack, Bo Ismono and Rushfaster. Check them out! Read more...
The Ultimate One Bag Travel Backpack: If it is only one, it's the ATD1.
The Ultimate One Bag Travel Backpack: If it is only one, it's the ATD1.
What to pack and and how to pack really depends on the destination we are heading to, the weather we are going to meet, the culture we are going to... Read more...
ATD1 5th Production Run - A Classic, updated.
ATD1 5th Production Run - A Classic, updated.
It's been a while since the last batch of ATD1 backpacks went sold out, and i receive enquiries almost everyday about a new run. ATD1 is our most important and iconic product. It... Read more...
Trying to be a greener company.
Trying to be a greener company.
Let’s be honest: the carry industry is far from being green, and ATD Supply as a company is no exception, using non biodegradable synthetic materials and singularly shipping, almost entirely internationally, most... Read more...
ATD2 backpack review and Q&A session with theperfectpack.com
ATD2 backpack review and Q&A session with theperfectpack.com
The guys at Theperfectpack.com know a thing or two about backpacks and i was really interested to let them test the ATD2 for a while to have their feedback Plus, they asked Jon Custis to interview me: more than the... Read more...
Meet the ATD2 Backpack: a compact one-bag option for commuting, EDC and Travel.
Meet the ATD2 Backpack: a compact one-bag option for commuting, EDC and Travel.
ATD1 was truly developed to be that “one bag”. It’s geared to easily handle so many different settings and loads that designing another backpack has not been easy. Even just... Read more...
Let’s talk Packing: what, why, and how to pack for traveling - Part 3/3
Let’s talk Packing: what, why, and how to pack for traveling - Part 3/3
Before diving back into packing, i wanted to make a little note about these posts cover pictures, since i was asked by a couple readers: first one was taken in... Read more...
Let’s talk Packing: what, why, and how to pack for traveling - Part 2/3
Let’s talk Packing: what, why, and how to pack for traveling - Part 2/3
Before going back to our topic, i'd like to show you this awesome ATD1 backpack review recently published by by Adam at City Trekker. Apart from our backpack, the channel has unbiased and comprehensive... Read more...
Let’s talk Packing: what, why, and how to pack for traveling - Part 1/3
Let’s talk Packing: what, why, and how to pack for traveling - Part 1/3
The internet is full of packing instructions, hints and hacks, so I have always thought that the world would not need another “how to pack” guide, honestly. That being said, one of... Read more...
Calm after the storm: let's talk production, ATD1 price increase and next drops.
Calm after the storm: let's talk production, ATD1 price increase and next drops.
After shipping 4th production run of ATD1 backpack, the biggest run we've done so fat, it's time to breath and think about the direction future steps should take. Let's speak about... Read more...
ATD1 Backpack: 4th run's production update
ATD1 Backpack: 4th run's production update
Production update for ATD1 backpack's 4th run Read more...
Building a travel gear ecosystem: A deeper look at our new range of accessories.
Building a travel gear ecosystem: A deeper look at our new range of accessories.
During these last weeks, i was asked why i chose this moment, in the middle of a global pandemic, to drop new accessories (in several sizes) together with a new run of... Read more...
ATD1 is coming back soon, together with some fresh gear.
ATD1 is coming back soon, together with some fresh gear.
As every small business, ATD Supply is influenced by personal life and this last year was heavy and life changing for many people around the world. Lots of new challenges,... Read more...
Interview with Carryology.com
Interview with Carryology.com
Here you can read an interesting interview with Jon Custis at Carryology.com. Enjoy the pleasant chat about running a small independent brand, product development, crowdfunding and future drops!  Read more...
ATD Supply X LilBoo Copenhagen Kids Backpack
ATD Supply X LilBoo Copenhagen Kids Backpack
I’ve always been intrigued by the idea of making a backpack for kids. Not just a scaled down version of a full sized pack, but a product that is intended for... Read more...
Industrialized Craftmanship: How the ATD1 Travel Backpack Is Made
Industrialized Craftmanship: How the ATD1 Travel Backpack Is Made
Our bags, including ATD1 Backpack, are made in an advanced workshop set in a secluded countryside area in Central Italy, just between the beaches of the Adriatic sea and the... Read more...
ATD1 Backpack: Cordura® 500d or X-Pac® VX21?
ATD1 Backpack: Cordura® 500d or X-Pac® VX21?
  *** NOTE: 21 Dec 2020 - Run 4 will be using X21 instead of VX21. The X-pac® fabric is exactly the same but it has a thicker film (0.5mm... Read more...
ATD Supply wishes you a great 2020
ATD Supply wishes you a great 2020
2019 has been an amazing year and what we achieved this years with your support is a boost to do more in 2020. We really wish you to achieve your 2020 goals... Read more...
A crowdfunding journey - ATD1 Backpack
A crowdfunding journey - ATD1 Backpack
As soon as ATD1’s Kickstarter campaign came to an end, i started feeling the need to put the whole journey on paper. It’s been a huge, completely new thing to... Read more...
ATD1 Backpack is back in stock - Production Run n°2
ATD1 Backpack is back in stock - Production Run n°2
ATD1's second production run, including both packs and padded belts, is now in stock and ready to be shipped in the world.All pre-orders were picked up on Friday afternoon by Italian Posts directly... Read more...
ATD1 Backpack is a Carry Award Finalist - Vote it NOW!
ATD1 Backpack is a Carry Award Finalist - Vote it NOW!
  We are honored to announce that ATD1 Backpack is one of the finalists in the seventh edition of Carryology Carry Awards, in the Best Carry On Bag category.We now need... Read more...
Interview with theperfectpack.com
Interview with theperfectpack.com
Here you can Read some Questions & Answers with Jed at The Perfect Pack. we had a chat about bags design, crowdfunding, ATD1 backpack and future projects. Read more...
ATD1 Backpack and Padded Belt - 2nd production run: Pre-order is OPEN!
ATD1 Backpack and Padded Belt - 2nd production run: Pre-order is OPEN!
  The best part of this whole experience were the tons of great feedback we received about the pack: it’s great to see actual users appreciate its construction and its... Read more...
ATD1 Production Update 3 - Making of the ultimate travel and EDC backpack
ATD1 Production Update 3 - Making of the ultimate travel and EDC backpack
At the very end of 2018, the laser-cutting machine had some unexpected issues and we had to wait for it to be repaired. This forced us to postpone our work... Read more...
ATD1 - Padded Belt
ATD1 - Padded Belt
  ATD1 backpack comes with a removable 1' / 25mm hip belt to stabilize the pack during active use, but some of our backers reached out to us asking for... Read more...
Attitude Supply ATD1 Backpack Zippers and hardware
ATD1 Production Update 2 - Making of the ultimate travel and EDC backpack
  Earlier this week our manufacturing partner received almost all materials and here at Attitude Supply we are happy to announce that we started ATD1 Backpack's first production run this week. In the... Read more...
Attitude Supply ATD1 Backpack
ATD1 Production Update 1 - Making of the ultimate travel and EDC backpack
  As we expected, managing the post campaign to deliver the ATD1 Backpack  isn't easy: last weeks were spent dealing with suppliers, ordering materials and checking for interesting alternatives. Other... Read more...
Attitude Supply ATD1 Backpack
ATD1 Backpack is successfully funded on Kickstarter!
ATD1 travel and EDC backpack is successfully funded on Kickstarter and now available on Indiegogo! After launching and closing a previous campaign because it was not performing as needed, I rolled... Read more...