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Making the ATD1: Industrialized Craftmanship

Our bags, including ATD1 Backpack, are made in an advanced workshop set in a secluded countryside area in Central Italy, just between the beaches of the Adriatic sea and the Apennines mountains. The setting is inspiring, surrounded by green, rounded hills and medieval towns. I like to call our production process "industrialized craftmanship". "Craftmanship" because all of them are entirely built from scratch by a single artisan and his intern, and every step is made in-house. "Industrialized" because all the bags are made one step at a time: all the cutting, all the straps, all the bottoms, and so on. It usually takes 7 to 9 weeks to fully produce a 100-pieces ATD1 backpack run from the moment we receive all the raw materials. We start...

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ATD1 Backpack is a Carry Award Finalist - Vote it NOW!

We are honored to announce that ATD1 Backpack is one of the finalists in the seventh edition of Carryology Carry Awards, in the Best Carry On Bag category.We now need your vote! It only take less than a minute and no registration is requested: just click HERE, scroll down and click the circle under the ATD1 picture. That's it!Designing, testing, sampling and bringing this product to life has been a huge journey: let's try to achieve this goal as well, with your help.Thank you! Michele

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ATD1 Backpack and Padded Belt - 2nd production run: Pre-order is OPEN!

The best part of this whole experience were the tons of great feedback we received about the pack: it’s great to see actual users appreciate its construction and its unique approach to volume expandability versatility. ATD1 sold out quickly and, since we received lots of enquiries about its restock, we are happy to announce a second production run. Pre-orders are now open and you can purchase your ATD1 backpack HERE and the belt HERE. One of the things we pride of is our raw materials acquisition process: we don't have them ordered and stocked by a manufacturing partner as some big brand does, but all of them are collected dealing directly with each suppliers and finally sent to the manufacturing facility (or...

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ATD1 Production Update 3 - Making of the ultimate travel and EDC backpack

At the very end of 2018, the laser-cutting machine had some unexpected issues and we had to wait for it to be repaired. This forced us to postpone our work on fabrics and waste a couple of weeks.  We took advantage of that waiting time to cut all webbing, sew all the webbing parts, improve the building process, make some sewing templates for the back panel and print invoices and shipping documents to avoid wastes of time during the last stage of the game.   Templates for back panel stitching.   Sternum Straps in progress. That bartacker is working hard on this project!   As we now approach to the Finish line, the packs are finally taking their final shape. There is always...

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ATD1 Production Update 2 - Making of the ultimate travel and EDC backpack

Earlier this week our manufacturing partner received almost all materials and here at Attitude Supply we are happy to announce that we started ATD1 Backpack's first production run this week. In the picture, zippers and hardware can be seen laying in my living room a couple of days after the first update, waiting to be shipped to the manufacturing site.All the Italian supplied materials (Cordura® Fabric, zippers, Velcro, Evazote and hardware) were delivered on time, so did the German made Curv for frame sheets, while some imported materials had up to three weeks delay: it took more time than expected for our Polish suppliers (lining and webbing) to deliver and USA made Durastretch got stuck at Italian customs longer than we planned. Nevertheless,...

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